American company Pantone, known for creating standardized color matching system PMS (Pantone Matching System), has made their traditional "color" prognosis for the coming year. According to UBR, emerald green has been named the main color of 2013.
Executive Director of the Institute of Shades Leatris Aizman believes that among the most common shades of green in nature, a bright and internationally beloved emerald can easily be applied both in fashion and in decor.
Many famous brands have repeatedly used this color in their collections: Roberto Cavalli, Jonathan Sanders, Chanel and Kenzo.
The color of this year was a tangerine.
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