The best brands of Transcarpathia 2014

The Carpathian news agency and the Carpathian Polling Research Center summed up the year-round season of branding activities in the region and generalized expert and media opinions on the top brands of Transcarpathia in 2014.

Experts evaluated brands by several criteria. The brand should have a significant influence on consumer purchasing decisions, and the added economic value must be positive (indicating that the company’s revenue exceeds the cost of financing and related costs). Also, the brand must have a broad target group, a large number of potential or actual customers must have information about it. And also:

The company’s brand must be known among non-target audience;

Financial performance and reporting should be public.

The best brands of Transcarpathia 2014

Popular brand 2014 – the "Schönborn Park", Perechyn district

Reputation and trust 2014 – the recreational facility "Thermal-Kosyno"

Beer brand 2014 – "Ungvizer" brewery, Uzhgorod

Wine brand 2014 – Ivan Danch (the village of Kidyosh, Beregovo district)

Honey brand 2014 – the "Peresta Honey House" – Mukachevo

Tasty brand 2014 – "Zakarpatsky Pryanyk", Uzhgorod

Trade network 2014 – coffee house chain "Horytsiana"

Ethnic and national brand 2014 – Transcarpathian tasting "Horseshoe" (Perechyn)

Regional Project 2014 – tourist route "The Path of Rakoczy", Mukachevo Castle

Educational brand 2014 – Uzhgorod National University

Industrial brand 2014 – Eco-Farm "Tyzesh", the village of Botar, Vynogradiv district

Sportswear brand 2014 – Women’s Rugby club "Leono", Uzhgorod

Trade mark 2014 – "Valentin and Valentina Shtefanyo" TM, Uzhgorod

Tourist brand 2014 – the recreational facility "Thermal-Kosyno"