What caused the hype about the popular erotic drama in Transcarpathia?

The erotic drama caused significant hype, and it is hard to buy a ticket for a show in the largest cinemas of the region, the Mukachevo.net informs.

On the day of the premiere, cinemas "Domion", "5 Element" in Uzhgorod and "Peremoha" in Mukachevo were packed. And the interest subsided neither on the second, nor on the third day, and on the weekend all seats were also sold out. Today, on Valentine’s Day, the situation remains the same.

Mukachevo.net asked Transcarpathian psychologist Yana Reha what caused such a hype not only in Transcarpathian region, but all over Ukraine and the world.

– First, there is the psychology of advertising, as it is well known that sex sells. Affecting our biological instincts, sexual advertising seeks to evoke the strongest emotions. For anything, that activates needs, fantasies, explicit and hidden desires, is interesting and attractive. The idea of ​​this film is based on people’s interest to what is usually considered taboo, after all, forbidden fruit is the most desirable, especially when it comes to intimate desires – the psychologist says.

– The film is aimed mostly at adult married women and girls of college age, because it also includes dramatic moments, relationships and misunderstandings in the couple, who have feelings for each other. This topic is also often relevant in everyday life – Yana Reha concludes.