“Best brand of Transcarpathia 2013”: the most popular one is the “Uzhgorod” cake

Carpathian news agency and the Carpathian Polling Research Center summed up the year-round season of branding activities in the region and generalized expert and media opinions on the top brands of Transcarpathia in 2013.

Experts evaluated brands by several criteria. The brand should have a significant influence on consumer purchasing decisions, and the added economic value must be positive (indicating that the company’s revenue exceeds the cost of financing and related costs). Also, the brand must have a broad target group, a large number of potential or actual customers must have information about it. And also:

The company’s brand must be known among non-target audience;
Financial performance and reporting should be public.
The best brands of Transcarpathia 2013
 Popular Brand 2013 – The "Uzhgorod" cake (Valentyn Shtefanyo)
Reputation and Trust 2013 – Czech-Ukrainian Charitable Foundation "VIZA" 
Beer Brand 2013 – Mizhhirya Brewery, Mizhhirya
Wine Brand 2013 – Vasyl Antalovsky (the village of Bobovyshche, Mukachevo district)
Honey Brand 2013 – "Medovy Dim" – Mukachevo
Tasty Brand 2013 – Confectionery brand "Shtefanyo"
Trade Network 2013 – SC "Shchodnya," the city of Mukachevo
Ethno-National Brand 2013 – Eco-Farm "Tyzesh", the village of Botar, Vynogradiv district
Regional Project 2013 – Schönborn Park, the Voyevodyno tract, Perechyn district
Educational Brand 2013 – Uzhgorod National University

Industrial Brand 2013 – Uzhgorod Turbogaz, Uzhgorod
Sports Brand 2013 – The handball club "Karpaty", the city of Uzhgorod 
Trademark 2013 – "Zakarpatsky pryanyk" TM
Tourist Brand 2013 – Sculptural Fountain in Vynogradiv and the city of Eger, Hungary