The discussion about the tourist brand of Transcarpathia: only mountains are better than mountains

The voting for the best tourist brand of Transcarpathian region has started in Transcarpathia.

This is not the first attempt to develop a tourism brand in Transcarpathia. For example, in 2011, the project of Ivan Nebesnyk Jr. was suggested

However, none of the suggested designs received the support of the public.

According to experts, formation of the tourism region image has a practical social, psychological and economic importance. 

Recently, districts and cities of Transcarpathia have been much more active in the creation of their tourist brands. The tourist brand of Rakhiv district, given the reaction of the online space, can be considered the most infamous of them.

Nevertheless, those, who develop such brands, must consider not only the tastes of the people, who use only virtual space (and the desire to draw attention to themselves).  Thus, the results of markenting research and monitoring of tourist flows in Transcarpathian region organized by the Department of Tourism and Resorts of the Regional State Administration jointly with universities and NGOs in tourism field are as follows: 80% of respondents associate vacation in our region with mountains.

Expert in tourism, Ph.D., the chairman of the sociology department of Uzhgorod National University, Professor Fedir Shandor said that for the first time Transcarpathia made a systemic approach to the development of the tourism brand and, unlike in previous attempts, started not with the tourism logo, but with the research.

"If we talk about brands, big and small, good and not so good, the world now lives in the postmodern age, where external perception is primary, so the logo must be attractive for consumers, not for designers. To be honest, I like the submitted designs, and although I am not a specialist in design, I hope that the decision will be made soon. The tourist market requires identification on all advertising products of the region.    I think we must accept the design as a basis, and then make finishing touches as necessary. And of course we must not forget that the regional tourist organization must take care about the use, promotion and advancement of the logo, taking onto account all suggestions and comments" – F.Shandor said.