Drawing in… a supermarket. How advertising becomes a popular social event (PHOTOFACT)

On Saturday, I visited one of Uzhgorod supermarkets, "Dastor" – and noticed on the second floor, in the corridor between various shops and boutiques, a crowd of children drawing… spring.   Everybody was wearing cute aprons, sheets were set up on real easels, and young girls were teaching young artists how to create first masterpieces.  Some were trying to reproduce the proposed patterns, others let their fantasy run free.  It looked quite touching.

As it turned out, such events are held in this trading center every Friday.  The establishment provides easels, clothes, paints and teachers. It seems like nothing special, but it is immediately noticeable that these master classes really bring kids joy and inspiration, and therefore are very popular.

Below are some photos from this traditional promotion. 

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