The amount of advertising on the Ukrainian television will decrease
The Verkhovna Rada of Ukraine adopted the Law "On Amendments to the Law of Ukraine "On Advertising" (on the proportion of advertising distributed on television and radio)."
269 deputies voted for the relevant decision.
"The need for the bill is associated with the need for further approximation of Ukrainian legislation to EU legislation," - the memorandum to the bill states.
As noted, the adoption of this law should help to establish a balance between the financial interests of broadcasters and advertisers on the one hand, and the interests of viewers on the other habd, and to bring Ukrainian legislation in line with EU legislation.
Under the law, it is provided to remove from the current legislation the provisions on the advertising quotas in the daily amount of broadcasting on television and to reduce by 15% the amount of advertising in astronomical each hour of actual broadcasting.